Hogeschool Inholland offers almost one hundred degree programmes at nine locations, spread across Noord and Zuid Holland, and even in Paramaribo, Suriname. Hogeschool Inholland, like any other company, wants to be as close to its target group as possible. In the case of the hogeschool: close to the students. ‘
And they feel e-mail is an official and therefore tougher means of communication,’
‘Chat use among youngsters is extremely popular because chatting is approachable and more relaxed than e-mail.’Inholland prefers Livecom because it doesn’t want to deploy the chat function as a gimmick in itself but as a solid marketing tool. […]
Closer to the target group with Livecom Chat.